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Saturday, May 14, 2011

Learning begins after MBA

Learning begins after MBA
by M G Parameswaran
(Adapted from the address delivered by MG Parameswaran, executive director & CEO of Draftfcb-Ulka Advertising Mumbai, India’s fourth-largest advertising group, at the valedictory function of PGCSM Programme at IIM Kozhikode.
Parameswaran is an alumnus of IIM Calcutta and a member of the Board of Governors of IIMC.)

Why is it critical today to renew, refresh our knowledge base.

It was Perelman who said “Learning is what most adults do for a living in the 21st century.” And Bishop Greighton made this observation: “The one real object of education is to have a man in the condition of continually asking questions.” And I cannot agree more.

Does learning have to end with an MBA?
When I started my career in advertising over 30 years ago, my colleague and the legendary art director Arun Kale asked me this question: “What do you fellows learn at IIMs? Why should you get paid so much?” I did not dare answer that question but bought him a copy of the book Practice of Management by Peter Drucker — and told him this is all that we learnt at IIM. It shut him up for a long time and later he did tell me that now he knows there is something useful called an MBA!

So does continued learning a necessity after a glorious MBA? Why are learning and developing new and enhanced skills all the more important today?

Our parents possibly did not go through any thing other than their formal education. Why is it therefore critical today to renew, refresh our knowledge base? And why is this going to become all the more important as we go along?

Let me try and put down what I think would be six or seven key trends for the next 15 years in our career span.

The first trend is undoubtedly the increasing pace of change. The second challenge facing mid level managers is the necessity to develop a global perspective. The third challenge is for managers to develop a global work culture and skill sets. The fourth challenge all of us face is the growing complexities of corporate world. The fifth challenge is the changing Indian consumer. The sixth challenge is the war on talent.

So how can we prepare ourselves for the challenges of the future?

to read this article click here Business Standard

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